On July 1st 2016 a majority YES vote was secured in an independent ballot to establish a new English Riviera Tourism Business Improvement District (BID) from 1st January 2017 for 5 years. The YES vote means that £600,000 per annum can now be raised through the collective payment of the BID levy to invest in professionally coordinated Destination Marketing.
A new not-for-profit company, the English Riviera BID Company Ltd, took over from the English Riviera Tourism Company from 1st January 2017 and will oversee the successful delivery of the 5 Year Business Plan, which will focus on driving up year round footfall and occupancy.
Destination Marketing has a vital part to play in influencing where people visit, with research confirming that is the ‘destination’ that is decided upon first, followed by decisions relating to where to stay, what to do and where to eat.
BID’s (Business Improvement Districts) provide a very effective way for businesses to work together in partnership and to share the costs of a service they value including National Advertising, which most individual businesses cannot afford.
With over 1000 tourism businesses included in the English Riviera Business Improvement District (ERBID), the ERBID is one of the biggest BID’s in the UK.
Information, Advice and Guidance on Covid 19
The ERBID Co website is being updated with additional sections and pages on Information, Advice and Guidance on Covid-19 to assist our members. Please see our new webpage on Support for Businesses – Information, Advice and Guidance on Covid 19 here.
ERBID Company Updates
The ERBID Company are emailing regular communications to levy payers. If you are not receiving these communications, please email email@example.com to arrange receipt.
If you have any concerns or would like some support or advice, please contact Carolyn: firstname.lastname@example.org
Visit England’s Business Advice Hub
VisitEngland’s Business Advice Hub features a dedicated section containing the support available to tourism businesses during the COVID-19 pandemic, from funding to guidance on mental health.
Information signposted to includes:
- Government support finder tool
- Skills Toolkit
- Tips on securing finance
- Decontamination advice for hotel rooms
- Support webinars
The page is reviewed and updated regularly.