2020 Destination Marketing Activities
The English Riviera BID Company has budgeted over £450,000 on behalf of Levy Payers to promote the English Riviera for 2020. All projects can be viewed by downloading this budget summary with a number of the individual projects detailed below.
NATIONAL ADVERTISING CAMPAIGN
National Advertising continues to be the priority for the majority of Levy Payers. In response we are pleased to share details below of what is the ERBID Company’s biggest integrated, offline and online National Advertising Campaign so far.
Over £450k is being invested in 2020 to attract new visitors, year-round.
The 2020 National Advertising Campaign will achieve over 40 million views.
The ‘Call to Action’ for all advertising will be to visit the English Riviera website.
NEW ENGLISH RIVIERA BRANDING
A new colour palette, logo and caption ‘Naturally Inspiring’ has been introduced for 2020 and will be used on all our Destination Marketing activities. The new logo is available for everyone to use and you can download the new logo from the Riviera Photos website.
REFRESHED WEBSITE
Attracting over one million visitors a year the official English Riviera website has a fresh design for 2020 with the new branding in place. In addition, there are more opportunities than ever before to promote your business on the website. See here for more details.
NATIONAL TV ADVERTISING
2020 will see a much expanded programme of TV advertising targeting the over 50’s couples market across three areas: ITV Central West (Birmingham, Wolverhampton, Walsall, Cheltenham, Gloucester, Shrewsbury, Stoke, Hereford), HTV West (Bristol, Bath, Swindon, Taunton) and ITV Meridian Thames Valley (Reading, Andover, Basingstoke, Oxford).
The 2020 TV Campaign will commence on December 28th. View the TV advert here.
BUS ADVERTISING
Complementing the TV advertising will be an expanded programme of Bus Side Panel Advertising in: Bristol, West Midlands and Reading.
LONDON UNDERGROUND POSTERS
Interest from London continues to grow. In response the ERBID Company is to introduce Cross Track London underground poster advertising into the Destination Marketing mix for 2020 to raise the profile of the destination.
DIGITAL CAMPAIGNS
The ERBID Company will be investing more and more in Digital Marketing using the official Social Media Channels (Facebook, Instagram) to target specific Regional and National audiences. The following Digital Campaigns and themes are planned for 2020:
- National Advertising complimentary campaign – call to action is to request English Riviera Guides
- Springtime on the English Riviera
- English Riviera Airshow
- Photo Competition
- Riviera Nights
- Summertime on the English Riviera
- England’s Seafood Coast
- Agatha Christie campaign
- Autumn Adventures
- Christmastime on the English Riviera
- Accommodation – Stay on the English Riviera
- Food and Drink – Taste at the English Riviera
- Attractions – Experience the English Riviera
- What’s On (major events only)
- Naturally Inspiring – call to action is to sign up to the e-newsletter
