b'TARGET MARKETSBased on research the following target markets are being proposed as the focus for the ERBID2 Marketing Plan:A.STAYCATIONERSD. BUSINESS VISITORSWith continuing market challenges beingERBID2 will continue to work in partnership with forecast (including COVID-19 and Brexit) ERBID2local businesses and partners to generate new will continue to focus on the Domestic Holidayconferences and business events.Market targeting: Millennials, Couples andE. GROUPS MARKETFamilies to visit all year round. B. DAY VISITORS The Groups Market is estimated to be worth 20 million per annum. ERBID2 will continue to The English Riviera is one of the South Westsinvest in promoting and supporting the Groups top day visitor destinations attracting 3.5 millionMarket, including staging the annual English Day Visitors every year. ERBID2s priority willRiviera Group Operators Showcase and attending be to continue to increase Day Visitors in thenational exhibitions.Shoulder Season targeting Bristol, Taunton,F. CRUISE MARKETExeter and Plymouth.C. INTERNATIONAL VISITORS Torquay is an established cruise port that offers operators an excellent choice of excursions. ERBID2 will target International Markets thatERBID2 will support the promotion of the port offer the greatest opportunity post-Brexit,and the Visitor Information Service will continue working with our Language Schools, VisitBritainto encourage Cruise Ship passengers to spend and associations with Agatha Christie.time in the resort.ERBID2 would see the investmentof over 500,000 per annum in a range of professionally coordinated offline and online Destination Marketing activities to target the above markets including:NATIONAL ADVERTISING (TV, RADIO, EXHIBITIONS, OUTDOOR MEDIA)REGIONAL ADVERTISING (RADIO, POSTERSITES, BUS SIDES) DIGITAL SEASONAL CAMPAIGNS (SPRING, AUTUMN, CHRISTMAS, WINTER) INTERNATIONAL ADVERTISING (ATTENDANCE TO INTERNATIONAL EXHIBITIONS) / 16 / ERBID PLAN 2022-2027ERTB 16113 Business Plan 2020 (For 2022-2027).indd 16 25/01/2021 09:14'