The ERBID Business Plan highlights the growing importance of inbound international visitors and the ERBID Company is currently undertaking the following partnership activity to raise the profile of the English Riviera brand worldwide with a particular focus on: Germany, Holland and Scandinavia
Explore GB (Organised by Visit Britain)
ERBID attended in Brighton – 40+ meetings undertaken with representatives from Germany, Holland, Norway, Russia, and India. Definite interest from FIT (fully independent traveller) and Group Travel Trade Operators with requests for 2018 itineraries. Communications ongoing.
South West Travel Trade Group
The next major international South West Showcase event is to be held in Bristol on 27th November in conjunction with ITOA at which ERBID Company will be present and meeting international Travel Trade buyers. Membership of the South West Travel Trade Group costs £5k per annum.
South West Coast Path Project (Discover England Project)
The ERBID Company has been working with the South West Coast Path/England’s Seafood Coast Projects to develop a series of new walks across the English Riviera translated into German and Dutch as well as assisting with hosting a group of German inbound operators in Brixham on 23rd March including overnight at Quayside Hotel and visit to Brixham Fish Market. This activity has been paid for by the Discover England Fund.
New Coastal Pass Project (Discover England Project)
The ERBID Company has agreed to be a formal partner in the new proposed Coastal Pass Discover England project
The Coastal Pass is a new interactive booking tool being used to promote England’s Coast to international markets off-peak with only 15% of international visitors currently visiting the coast. Target markets and time of year very much align to our own objectives. The cost to the ERBID will be match funding of just £5k per year for two years.
- The Seafood Coast Project has been working with the South West Coast Path Association and a new video and translated, downloadable PDF walks are now available for …