April 2018 How’s Business Data:
- A total of 124 businesses completed the April survey, representing a 21% response rate for the month which is a healthy response in research terms. Sending out the survey from the ERBID office did boost responses and we will adopt this method going forwards. But more returns are still needed from the F&D sector, please see representative sector breakdown analysis below.
- April, as expected, was a disappointing month across the SW which we can probably attribute to the severe weather experienced earlier in the year impacting advance bookings, poor weather in April impacting Day Visits and Easter falling in March this year. When we last had an early Easter in 2016, ER saw a decrease of — 21% in April for visitors. April 2018 for the ER was -19% down on visitor numbers in comparison.
- Of particular note – serviced room occupancy is estimated to be around 5% lower than in April 2017 with B&B businesses in particular not performing as well as self-catering businesses. This issue was raised at the June Board Meeting and a dedicated digital campaign is being considered by the ERBID Executive Team