The ERBID Company have invested in a number of professionally managed targeted ‘paid for’ Social Media Destination Marketing Campaigns this year including:

1. LAST MINUTE – SUMMER SOCIAL MEDIA CAMPAIGN

Recognising the later booking trend and listening to the concern being expressed by some businesses regarding main summer bookings as a result of the weather, the ERBID Company launched a major Last-Minute Summer Social Media Campaign. This Campaign ran for 6 weeks and targeted the Midlands. As a result, 398,156 individual Facebook users have been reached and a significant uplift in traffic to the official web site has been recorded.

2. SPRING SHORT BREAK MEDIA CAMPAIGN 

Commencing 10th May 2017 and  targeting the over 55’s and under 35’s in the Bristol, Bath, Gloucestershire, Newport and Swindon areas to take a Short Break on the English Riviera in the shoulder season months. Communications via Facebook advertising, Google Display, Instagram and Gmail are all planned as part of this new targeted campaign to attract new visitors to the resort.

Both of the above Social Media campaigns have resulted in a significant increase in traffic generated to the web site compared to this time last year.

English Riviera Face Book Page

The official  English Riviera Facebook page has over 34,000 followers and is managed on a daily basis with regular posts being placed encouraging people to like and share the page and to visit the official English Riviera website. In particular we use the English Riviera Facebook page to promote events.

English Riviera Twitter Page

With 14,800 followers the English Riviera Twitter Page is professionally managed with planned tweets being posted on a daily basis. We are seeing a growth of around 150 followers per month. In addition the ERBID Company follows partner businesses and supports with re-tweets and likes.

 Instagram #EnglishRiviera Hashtag

Now standing at 1,243 (from 1,210) followers the Instagram account is set as a business account, so that we can gather more detailed insights about followers. Using the story option has seen the English Riviera feature in regular tagged stories helping to raise our profile across this channel.

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