Social Media and Digital Marketing

There is huge potential to grow visitor numbers via targeted digital marketing campaigns and keeping a continuing ‘brand English Riviera’ presence on the most popular Social Media channels.

Current ERBID Social Media and Digital Marketing activity includes the following: 

NEW integrated Short Break Social Media Campaign commencing 10th May 2017 targeting the over 55’s and under 35’s in the Bristol, Bath, Gloucestershire, Newport and Swindon areas to take a Short Break on the English Riviera in the shoulder season months. Communications via Facebook advertising, Google Display, Instagram and Gmail are all planned as part of this new targeted campaign to attract new visitors to the resort.

English Riviera Face Book Page

The official  English Riviera Facebook page has over 34,000 followers and is managed on a daily basis with regular posts being placed encouraging people to like and share the page and to visit the official English Riviera website. In particular we use the English Riviera Facebook page to promote events.

Paid Face Book Advertising

Paid Facebook advertising is being used to deliver a number of tactical campaigns alongside other Social Media Channels including Instagram and Gmail:

1. Promoting the official English Riviera Destination Guide
2. Targeting Exeter residents to take a day or evening visit to the English Riviera and
3. Targeting over 55’s and under 35’s in key short break locations including Bristol, Bath, Gloucestershire, Newport and Swindon to take shoulder season breaks outside of the main school holidays.

All Social Media activity is carefully monitored to ensure that a satisfactory ROI is achieved.