The English Riviera has been listed as ‘NUMBER ONE’ in The Mirror’s top picks for a Summer Staycation.
As you would expect, the English Riviera BID Company ‘are straight on it’ and all of the English Riviera Social Media Channels are now carrying this story.
ERBID partners can help maximise impact by:
Retweeting and sharing the English Riviera Facebook posts and tweets
Using this story to help boost Last Minute Bookings for your own business through your own Social Media Channels (using the image attached as used in the story if you wish)
The ERBID Company is continuing to invest in Google Paid Search and Targeted Facebook Campaigns to generate more Last Minute Summer Bookings, focusing on Bristol and the Midlands.
We are aware that the summer season to date has not for some businesses been as strong as 2016 and that the booking patterns are getting later and later. This pattern is not exclusive to the English Riviera but a national trend.
Please be assured that the ERBID Company has been monitoring visitor trends carefully. We have listened to the industry and been quick to respond (thanks to the ERBID being in place) in investing in a number of carefully targeted and professionally managed Social Media Last Minute Summer Campaigns. These Last Minute Summer Marketing Campaigns have been in addition to the main stream 2017 Destination Marketing Activity, that the ERBID Company continues to undertake on your behalf. The response to the additional Social Media Campaigns has been very encouraging, with web site traffic generated via Social Media Channels up by 130% on 2016.
The call to action for all Destination Marketing activity continues to be to drive traffic to the official English Riviera website, which pleasingly is promoted in the Mirror Feature. Work is continuing well in developing a new fully mobile responsive English Riviera website for 2018.
Here’s to a bumper English Riviera Bank Holiday Weekend – the weather forecast looks good.
Clearly with our number one listing in The Mirror, we have much to be proud of.