On 28 June 2019 the Prime Minister announced a Tourism Sector deal. This marks a seminal moment in the development of our country’s tourism industry.
It is a game-changer for tourism, spelling a step-change in how we underpin the success of tourism for a generation, moving it to the top table as a leading industry for the UK Government’s future economic planning.
Highlights of the deal are:
- ‘Ideas’ – industry and the British Tourist Authority will work together to create a new independent Tourism Data Hub which will help the sector to better understand visitor preferences in real time.
- ‘People’ – Industry will create an additional 10,000 apprenticeship ‘starts’ a year by 2025; a £1 million recruitment and retention programme; and increasing in-work training and development of new T-Levels.
- ‘Infrastructure’ – Government will make travel to and around the UK easier for tourists with the development of its Maritime and Aviation strategies as well as a number of policy developments.
- ‘Place’ – piloting up to five new Tourism Zones, supported by central government and a biddable funding process, to drive visitor numbers across the country, extend the season and to tackle local barriers to tourism growth. Joint working to ensure support for the Government’s ambition to make the UK the most accessible tourism destination in Europe by 2025 and increase the number of international disabled visitors by a third.
- ‘Business Environment’ – launching a Business Events Action Plan 2019-25 to make the UK the leading destination for business events in Europe.
The British Tourist Authority has agreed to continue to project manage the deal.