b'2.MARKETING CHANNELS We have available to us a large choice of online and offline Marketing Channels through which we can target prospective visitors. These are the main Marketing Channels that we propose the ERBID2 Business Plan should focus on: A. ENGLISH RIVIERA WEBSITE With over 2,000 pages and attracting over one million users per annum ERBID2 will continue to investin the development and promotion of the officialEnglish Riviera Website as our global shop window. All ERBID promotional activity drives traffic to the home page Every Levy Payer will continue to be allocateda Full-Page Advertisement on the official English Riviera website to promote their own business and including a direct link to their own website ERBID2 will continue to offer an integrated online Accommodation Booking System on the official website and a free facility to promote EventsB. NATIONAL TV ADVERTISINGWith the ability to reach very large audiences the ERBID Company is planning to continue to invest in TV Advertising as part of the ERBID2 Destination Marketing Plan. C. RADIO ADVERTISING Regional and National Radio Advertising will alsobe considered as part of the Marketing Mix for the 2022-2027 Marketing Plan.D. SOCIAL MEDIA Building on 50,000 followers ERBID2 will continue to invest in promoting the official English Riviera Facebook, Instagram and YouTube platforms to inspire visitors.E. OUTDOOR MEDIAOutdoor Media including strategic Poster Sites can be very useful in raising awareness of the English Riviera and driving traffic to the official website to find out more. www.englishrivierabid.co.uk / 15 /ERTB 16113 Business Plan 2020 (For 2022-2027).indd 15 25/01/2021 09:14'