b'3.INVESTING IN EVENTS AND KEY VISITOR SERVICESYou have told us that you want ERBID2 to invest more in the development of Events, particularly events held in the shoulder months, specifically at Christmas and including some Key Visitor Services. ERBID2 WILL: Increase the value of the ERBID Event Development Fund to support the development and promotion of more events Provide financial support for the EnglishRiviera Air Show Provide financial support for EnglandsSeafood FEAST Provide financial support for the International Agatha Christie Festival (IACF) Provide financial support for the Blue Flag Beach Awards and Seafront and Harbour Illuminations4.THEMES AND INSPIRATION The English Riviera has a great History and Heritage, with many compelling and unique stories to captivateC. OUR UNIQUE and inspire visitors to travel here. It is proposed thatLOCAL FOOD AND ERBID2 will build on these unique themes as partDRINKof the Destination Marketing messages, supporting the development of more world-class VisitorNamed Englands Seafood Experiences including new walks and trails. COAST for good reason, the English Riviera is home to A. OUR UNIQUE LITERARY the UKs finest seafood and AND CULTURAL HERITAGE the world-famous Brixham Fish Market. ERBID2 will As Agatha Christies Birthplacecontinue to work closely ERBID2 will look to support thewith and promote all our enhancement and promotion ofLocal Food and Drink associated Literary and Culturalbusinesses. Visitor Experiences building on partnership projects such asD. MEDIA, TV AND FILM Writers on the Riviera. We are a film-friendly destination B. OUR UNIQUE and ERBID2 will continue to support GEOLOGICALand work with Torbay Council and HERITAGEMedia Companies in maximizing filming opportunities for the resort. ERBID2 will continueWe will also build on our local, to strongly promoteregional, national and international the internationallymedia contacts and activity that recognised UNESCOhas been achieved to date to help accreditation awarded to the English Riviera Globalmaintain a positive profile.Geopark to attract new visitors.www.englishrivierabid.co.uk / 17 /ERTB 16113 Business Plan 2020 (For 2022-2027).indd 17 25/01/2021 09:14'