b'POWERFUL DATAERBID1 has seen the introduction of a robust collection of English Riviera visitor data through the monthly Hows Business Survey and collection of Annual Tourism Statistics. These have provided advance trends and insights and a unique opportunity to benchmark the performance of the resort. The following evidence highlights the positive results achieved so far in relation to the key objectives for the first ERBID1 term: OVER UP75 4%INCREASED MONEYINCREASE IN VISITOR AVAILABLE TO INVEST INNUMBERS AND SPENDDESTINATION MARKETINGHoliday visits to the English Riviera Over 75 generated for everyhave increased by 4% formarketing pound invested,staying trips and 3% for spend demonstrating a strong return in 2018 compared to the ERBID on investment for Levy Payers. baseline year of 2016. Overseas study nights were also 4% higher. 3.5MEXTENSION OF THEATTRACTED NEW VISITORSTRADITIONAL SUMMERA key objective of the ERBID1 SEASONBusiness Plan was to attract new visitors and this has been achieved Shoulder season occupancy hasand is evidenced by the fact that 3.5 increased for every recorded yearmillion new users have visited the since ERBID1 was launched in 2017. English Riviera website since the ERBID Company was launched.www.englishrivierabid.co.uk / 9 /ERTB 16113 Business Plan 2020 (For 2022-2027).indd 9 25/01/2021 09:14'