• Home
  • News
  • Destination Marketing
    • 2022 Destination Marketing Activities
    • 2021 Destination Marketing Activities
    • 2020 Destination Marketing Activities
    • 2019 Destination Marketing Activities
    • 2018 Marketing Plan
    • UNESCO Global Geopark
    • Events
    • Tourism Exhibition
    • Press & PR
    • English Riviera Website
    • Social Media
    • TV Advertising
    • English Riviera Guides
    • Visitor Information Service
    • Seafood COAST/FEAST
    • Groups Marketing
    • Business Tourism
    • International Marketing
  • Research
    • English Riviera Visitor Survey 2021
    • 2020 Town Data
    • 2020 Economic Impact of Tourism
    • 2020 Covid Research
    • English Riviera Performance Monitor
    • 2019 Visitor Data
    • Destination Management Plan
    • 2019 Holiday Trends
    • Town Data 2017
    • Visitor Statistics
    • Research Reports
  • Support
    • Information, Advice and Guidance on Covid 19
    • English Riviera Tourism Awards
    • English Riviera Image Library
  • English Riviera BID
    • ERBID2 Business Plan
    • ERBID2 Testimonials
    • ERBID2 What’s New
    • ERBID2 Ballot
    • Focus Groups
    • Voluntary Contributors
    • Governance
    • Finance
    • Board Members
    • Advertise With Us
    • Company Membership
    • ERBID Business Plan for 2017-2022
    • ERBID Communications
    • FAQ’s
  • Contact Us

UK internet users spend an average of 4.5 hours online each day and are active on 3-4 different social networks. As such Social Media digital channels provide a major opportunity for the English Riviera BID Company to identify, target, reach and influence existing and new visitors. Instagram (owned by Facebook) alone has more than 18 million users.

The English Riviera BID Company is significantly increasing its investment in Digital Destination Marketing and to expand the ways we promote the area online to attract both staying and day visitors, with the focus on promoting the shoulder seasons.

Facebook

Over 44,000 people follow the English Riviera Facebook Page with regular posts placed to promote the area and to communicate particular seasonal Marketing Campaigns.

 

Instagram

With over 4,000 followers we are looking to maximise the promotional opportunities presented via Instagram in reaching a younger audience.

 

YouTube

The English Riviera YouTube channel has been expanded significantly and includes many new videos including the Award Winning Beaches Video (spectacular Drone footage) the ITV adverts and the new Riviera Moments and Autumn Adventures Videos that you can share with your customers. We are adding new content all the time so do please keep visiting the English Riviera YouTube channel.

 

Consumer Emails

Post GDPR, the English Riviera BID Company has developed a consumer Email Marketing Database totaling over 25,000 contacts. Regular emails are communicated to promote different things taking place throughout the year.

A sample of the emails that we have sent out this year can be viewed below.

  • Summer plans. Sorted. 
  • Visit a Blue Flag beach this summer.
  • A Taste of the English Riviera.
  • Bank Holiday fun on the English Riviera.
  • Easter on the English Riviera.
BACK TO TOP

© English Riviera BID Company. All Rights Reserved. | Privacy Policy