• Home
  • News
  • Destination Marketing
    • 2022 Destination Marketing Activities
    • 2021 Destination Marketing Activities
    • 2020 Destination Marketing Activities
    • 2019 Destination Marketing Activities
    • 2018 Marketing Plan
    • UNESCO Global Geopark
    • Events
    • Tourism Exhibition
    • Press & PR
    • English Riviera Website
    • Social Media
    • TV Advertising
    • English Riviera Guides
    • Visitor Information Service
    • Seafood COAST/FEAST
    • Groups Marketing
    • Business Tourism
    • International Marketing
  • Research
    • Cost of Living Research 2022
    • English Riviera Visitor Survey 2021
    • 2020 Town Data
    • 2020 Economic Impact of Tourism
    • 2020 Covid Research
    • English Riviera Performance Monitor
    • 2019 Visitor Data
    • Destination Management Plan
    • 2019 Holiday Trends
    • Town Data 2017
    • Visitor Statistics
    • Research Reports
  • Support
    • Information, Advice and Guidance on Covid 19
    • English Riviera Tourism Awards
    • English Riviera Image Library
  • English Riviera BID
    • ERBID2 Business Plan
    • ERBID2 Testimonials
    • ERBID2 What’s New
    • ERBID2 Ballot
    • Focus Groups
    • Voluntary Contributors
    • Governance
    • Finance
    • Board Members
    • Advertise With Us
    • Company Membership
    • ERBID Business Plan for 2017-2022
    • ERBID Communications
    • FAQ’s
  • Contact Us

English Riviera BID Volume and Value Performance 2011-2019

ERBID Volume and Value Performance 2011-2019

Download PDF file

Visitor estimates are calculated using the Cambridge Model.  The Cambridge Model is a computer-based model developed to calculate estimates of the volume, value and economic impact of tourism on a County or District basis.  It draws on the combined experience of PA Cambridge Economic Consultants Ltd, Geoff Broom Associates and the former Regional Tourist Boards and utilises a standard methodology capable of application throughout the UK. The approach was the subject of independent validation (R.Vaughan, Bournemouth University) in December 1994. The Model was judged robust and the margins of error acceptable and in line with other modelling techniques.  More recently the model was also recognised as suitable for modelling tourism activity by the ONS Tourism Intelligence Unit.

Since the changes in tourism structures in 2011 the model is now operated under license by four commercial providers in the UK.  The South West Research Company Ltd is the only provider with access to the South West specific model which has been used in the region and Devon and districts historically and the company directors have been operating the model for approximately 18 years. The model is used across many different UK regions and has been used in the South West for more than 20 years.

The model utilises information from national tourism surveys and regionally/locally based data.  It distributes regional staying visitor activity as measured in those surveys to local areas using ‘drivers’ such as the accommodation stock and occupancy which influence the distribution of tourism activity at local level.  For day visits different local ‘drivers’ such as attraction footfall, quality and size of countryside and coastline are factored into the model to distribute trips.


Visitor Statistics 2010-2018

Download spreadsheet of visitor statistics for the English Riviera from 2010-2018


Key Trends 2011-2018

Conclusions

Overall, the performance of the English Riviera should be viewed positively over a difficult period for the tourism industry in which a number of factors such as the economy, political uncertainty and spells of extreme weather have all appeared to have impacted upon tourism levels.

When attempting to analyse tourism performance the larger context always needs to be considered and just looking at visitor numbers to a destination in isolation will never portray a true reflection as large numbers of visits will always occur or be deterred naturally by things such as the weather, economy and personal circumstances.  Considering all of these factors the relative stability shown in the resort could indeed be viewed as a success and it is likely that this is linked to local investment in supporting the tourism product in the bay to retain existing visitors and influence additional new visitors, without which the picture could have indeed been very different.

Whilst not yet available at a county level, regional staying visitor estimates for 2019 to date appear to suggest that tourism levels are likely be slightly lower than those experienced in 2018 overall.

Latest News

  • England’s Seafood Feast is Back

    England’s Seafood Feast is Back

    29TH September – 9th October 2022 Organised by the English Riviera BID Company and sponsored …More »
  • Performance Monitor – May 22

    Performance Monitor – May 22

    Once again, May saw the largest proportions of all businesses experiencing a decrease in visitors/customers …More »
  • Performance Monitor – April 22

    Performance Monitor – April 22

    Despite the Easter holidays falling during April this year around half of all businesses experienced …More »
  • Performance Monitor – March 22

    Performance Monitor – March 22

    As the country continues its recovery post the pandemic, business levels were again less positive …More »
  • Performance Monitor – January & February 22

    Performance Monitor – January & February 22

    54% of businesses said their business was open for the whole of January whilst 13% …More »
BACK TO TOP

© English Riviera BID Company. All Rights Reserved. | Privacy Policy